Established in 2013, San Francisco Running Company has aimed to serve as a hub for local runners in the Bay Area. While ostensibly a retail store, SFRC’s priority has always been to support our community and help individuals explore on two feet. Since the inception of our Saturday morning group runs, which have become ritual for many, we’ve felt momentum building towards something else, something more focused. 


With year round access to nearly 400 miles of connected trail, a following passionate about the sport, and a sense of separation left in the wake of COVID-19, launching a team is our attempt to close that distance. The San Francisco Running Company Team is to exist in principle to strengthen the local running community through a variety of influences, both material and virtual. As a collective, we will work to promote more diversity and inclusion within the sport by using the existing SFRC platform to showcase the ethos of running in the Bay Area to an international audience. 

RUNNING TEAM MEMBERSHIP – 2023 Team Signup Coming February 1st


All Running Team members will benefit from a variety of resources, either directly through the shop or through official team sponsors. These include:

SFRC Products
    • SFRC Running Team buff and team running performance shirt
    • 10% off shoes at SFRC, limit 4 pair/year
    • 10% off apparel at SFRC
    • 10% off nutrition at SFRC

Community Discounts

    • Mt Tam Sport & Spine: 10% off evaluations/visits 
    • Member only perks from team partners and vendors

Training Programs

    • Dipsea/Double Dipsea structured training plan from 

Social Events

    • Access to SFRC Running Team’s private Strava club 
    • Receive an exclusive monthly digital “happenings” newsletter
    • Workshops and social events at the store and local venues
    • Support from other team members
    • Group runs (when safe)